“Colorado, the State of Craft Beer”
Normally I try not to simply re-post press releases in favor of putting them into my own words. This one, however, most likely cannot be adequately explained without all of the information in the press release. So please take a moment to read over this exciting news from the Colorado Brewers Guild about the creation of the logo and slogan, “Colorado, the State of Craft Beer.”
Colorado Brewers Guild Launches “Colorado, The State of Craft Beer”
Logo and design will be promoted at the Great American Beer Festival
DENVER – Sept. 23, 2014 – Today the Colorado Brewers Guild (CBG) released the logo and design to the general public for the “Colorado, The State Of Craft Beer” brand. This logo will be used on brochures, signage in breweries, liquor stores, glassware, festival tents and website.
“The State of Craft Beer will communicate the rich brewing heritage of Colorado internationally,” said Steve Kurowski, director of marketing at the CBG. “We will be introducing the logo to craft beer drinkers during GABF and have them become familiar with it so that they may recognize it when phase two and three are launched.”
The State of Craft Beer brand will help support Colorado Tourism and Visit Denver, two organizations that partner with the CBG on existing promotions. As an industry leader and advocate for Colorado brewers, the CBG is committed to delivering on its vision to make Colorado the epicenter of American craft brewing.
In 2013, the state ranked fourth in the number of breweries and breweries per capita, according to a Brewers Association report. The state holds more than 250 active brewery licenses with dozens of more in the planning. From regional breweries to nanobreweries, these mostly independent businesses are supporting the economic development in communities throughout the state.
“When the website launches it will be a great platform for beer tourism in the state. Having a professionally curated website is something that all Colorado breweries should be thrilled to be a part of,” said Justin Baccary, founder and president of Station 26 Brewing Co. “Craft beer is a competitive industry and I appreciate that the CBG is rolling out this platform to showcase to consumers what we’re all about here in Colorado.”
The CBG worked with Cultivator Advertising to develop the branding for “Colorado, The State of Craft Beer” campaign. On Sept. 15 the CBG unveiled the brand to the media and brewers at an exclusive event at Renegade Brewing Company. During this event, brewers were asked their thoughts on this branding and how it will impact Colorado brewers.
“This program will help coordinate brewery efforts to promote the entire state of Colorado’s craft beer movement to the rest of the world. It will encourage beer drinkers to discover, learn and enjoy Colorado craft beer at elevated levels,” said Todd Thibault, marketing director of Breckenridge Brewery and CBG marketing committee.
About the Colorado Brewers Guild
The Colorado Brewers Guild (CBG) is a non-profit trade association promoting the Colorado craft brewing industry. With more than 175 Colorado craft brewery members and counting, CBG provides information for Colorado beer lovers, and promotes Colorado craft breweries by advocating positive public policy for Colorado craft beer. For more information, visit http://www.coloradobeer.org.